Bringing together the touring and adventure sector to raise awareness, educate, and increase sales.

Formed by Travel Weekly in partnership with 12 leading brands in the touring and adventure sector.
The association was formed with the goal of improving awareness and sales through the UK travel trade, uniting established and emerging suppliers to showcase new products, destinations and routes to market.

Building on the success of its long-standing partnership with Cruise Lines International Association, Travel Weekly created an immediate multimedia presence for ATAS, including print, digital and social products and a series of trade-facing events and conferences, and acted as the association’s secretariat.

Within two years of launch, ATAS had experienced massive growth, representing more than 50 supplier and associate members and welcoming more than 350 delegates to its annual conference.

Members now include the leading tour operators in the sector, in addition to tourist boards, suppliers, technology and research companies and multinational consumer media brands. Travel agent membership also continues to grow as frontline travel sellers recognise the importance of engaging with this dynamic and evolving sector.

ATAS is based at Jacobs Media's London office and is led by ATAS Director Claire Brighton.