Duncan’s journey began in 1996 when he joined Jacobs' car rental giant, Holiday Autos. It wasn’t long before he had ascended through the ranks and became e-commerce director, paving the way for an esteemed career in the travel industry.

Following the acquisition of Holiday Autos by lastminute.com, Duncan's career took an exciting turn. As head of site management, he proved his ability to orchestrate the integration of online businesses whilst delivering significant global e-commerce benefits.

In 2006, Duncan brought his leadership skills to Freeads Classifieds as chief executive before moving onto Travel Weekly Group after its acquisition from Reed Business Information. His appointment as Jacobs Media’s chief executive in 2011 marked the beginning of a successful partnership with the chairman, implementing the company’s strategy with a keen focus on international expansion through a blend of acquisitions and organic growth.

As the business continued to flourish beyond the UK, Duncan's role evolved, and in 2023, he proudly assumed the position of group chief executive.